This blog is just some of the insight and marketing points I have learned in my 25 plus years in the sales arena.
Showing posts with label learn marketing success. Show all posts
Showing posts with label learn marketing success. Show all posts
Sunday, September 7, 2008
Internet Marketing For Beginners ( optimizing your website)
Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
Thursday, September 4, 2008
Internet Marketing For Beginners ( email campaigns)
Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.
Tuesday, September 2, 2008
Internet Marketing For Beginners ( e-newsletters)
Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.
Sunday, August 31, 2008
Internet Marketing For Beginners (Banner Ads)
Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.
Friday, August 29, 2008
Internet Marketing For Beginners (part 2)
One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.
Wednesday, August 27, 2008
Internet Marketing For Beginners (part 1)
Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.
Monday, August 25, 2008
Hiring a Consultant for Internet Marketing
If you are considering jumping into the world of Internet marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavor. This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a consultant to assist you in your Internet marketing campaign is even a worthwhile endeavor if you have some experience in Internet marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.
The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.
Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.
Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.
Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.
The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.
Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.
Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.
Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.
Sunday, July 13, 2008
Learn Marketing Success Don't Be Deleted
Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
http://www.learnmarketingsuccess.com
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
http://www.learnmarketingsuccess.com
Friday, July 11, 2008
Email Camoains can be successful
Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
http://www.getcashadvertising.com
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.
http://www.getcashadvertising.com
Wednesday, July 9, 2008
Learn Marketing Success In Creating An Email Campaign
If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.
http://www.web2upgrade.com/mikec154
http://www.web2upgrade.com/mikec154
Sunday, July 6, 2008
Do You Get Feed Back ?
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
http://www.getcashadvertising.com
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
http://www.getcashadvertising.com
Friday, July 4, 2008
Are You Really Marketing For Success?
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
http://www.learnmarketingsuccess.com/
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
http://www.learnmarketingsuccess.com/
Wednesday, July 2, 2008
Ask Michael Curry Now Are You Marketing On The Internet
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
http://www.getcashadvertising.com
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
http://www.getcashadvertising.com
Thursday, June 19, 2008
E-Commerce is BOOMING are You ?
Why 9 out of 10 new e-commerce stores are going to fail in the
first year. I find that alarming, because as we've told you
before, e-Commerce is BOOMING as the US looks at a possible
economic recession.
Let's talk about YOUR e-commerce business.
What are the mistakes those 9 people are making that will cause
them to lose their investment and close shop without a single
penny of profit?
1. They don't know WHAT they should be selling.
2. They don't know WHERE TO SOURCE profitable products from.
3. Even if they get the first two RIGHT, they still don't know
HOW TO SELL online.
Advertising is also a big thing now here's a site you can adverise
for free and get great results ,by the way they will also pay you.
http://getcashadvertising.com
first year. I find that alarming, because as we've told you
before, e-Commerce is BOOMING as the US looks at a possible
economic recession.
Let's talk about YOUR e-commerce business.
What are the mistakes those 9 people are making that will cause
them to lose their investment and close shop without a single
penny of profit?
1. They don't know WHAT they should be selling.
2. They don't know WHERE TO SOURCE profitable products from.
3. Even if they get the first two RIGHT, they still don't know
HOW TO SELL online.
Advertising is also a big thing now here's a site you can adverise
for free and get great results ,by the way they will also pay you.
http://getcashadvertising.com
Saturday, June 14, 2008
Thursday, June 12, 2008
Acquisition Of Web 2.0 Ask Michael Curry Now
Acquisition by whom? Well Google for starters. The internet giant is absolutely at the heart of web 2.0 and the ability to bring many of these services together to create vast interlinked content offerings will certainly appeal. For the enterprise and end-user Google already offers a number of Office-style applications as a hosted offering. The company is also readying the finished version of its hosted email Exchange-offering.
The more, dare we say 'interesting' web 2.0 content will also appeal to Google as it puts ever more flesh on its content bones.
http://www.webupgrade7.com/mikec154
The more, dare we say 'interesting' web 2.0 content will also appeal to Google as it puts ever more flesh on its content bones.
http://www.webupgrade7.com/mikec154
Saturday, June 7, 2008
Web 2.0 Ask Michael Curry Now.What Is It ?
Well, web 2.0 is a bit of a catch-all which
covers a broad range of new online
services, user-generated content,
communities and social networking tools.
The most popular are sites such as Blogger,
Flickr, MySpace, YouTube and Wikipedia
and the Godfather of web 2.0 - Google.
The phrase also refers to the creation of far
greater levels of interactivity, not just
between users, or between users and the
internet but between complementary
online services through mash-ups and web
services. Check Back Later..
http://www.www2upgrade.com/mikec154
covers a broad range of new online
services, user-generated content,
communities and social networking tools.
The most popular are sites such as Blogger,
Flickr, MySpace, YouTube and Wikipedia
and the Godfather of web 2.0 - Google.
The phrase also refers to the creation of far
greater levels of interactivity, not just
between users, or between users and the
internet but between complementary
online services through mash-ups and web
services. Check Back Later..
http://www.www2upgrade.com/mikec154
Thursday, June 5, 2008
Ask Michael Curry Now About WEB 2.0
Web 2.0? I'm learning to spot a buzzword when I hear one and I think I just have... Web 2.0 is one of those phrases which we're hearing a lot about currently.
Everybody says they're very excited about it but do they really know what it is?
So what is it?
http://www.www2upgrade.com/mikec154
Well, in the simplest terms it's the phrase
being applied to 'the second coming' of the internet. Dot-com investors are
partying like it's 1999 and a number of pioneering online services are very much keeping that party exciting, getting everybody talking about the internet once more and its increasing relevance to our lives. Now there is a new internet upgradeThats going to change the internet by upgrading the entire internet.More On This Later.
Everybody says they're very excited about it but do they really know what it is?
So what is it?
http://www.www2upgrade.com/mikec154
Well, in the simplest terms it's the phrase
being applied to 'the second coming' of the internet. Dot-com investors are
partying like it's 1999 and a number of pioneering online services are very much keeping that party exciting, getting everybody talking about the internet once more and its increasing relevance to our lives. Now there is a new internet upgradeThats going to change the internet by upgrading the entire internet.More On This Later.
Sunday, May 25, 2008
A Note To Learn Marketing Success and Pay Per Clicks
A note on the PPC "systems"...
Each of the PPC companies out there
have software systems that automate
much of the process, though there is a bit
of a learning curve just to understand how
to use the software. Anyone can do it with
just a little effort and patience.
You'll have to learn:
How to set up campaignsHow to write and submit your adsHow to place bids, max bids and daily
budgetsHow you can do split testingand more...
So be sure that you have a couple hours of
quiet time before you go in and set up
your account! Be ready to dive in and
TAKE THE HANDS ON APPROACH TO
LEARN MARKETING SUCCESS. Most of
the systems will walk you through the set
up process, so even an inexperienced
individual can make it through without too
many problems.
Here are the two main PPC companies
that can help you fast track a PPC
campaign:
Google Adwords:
https://adwords.google.com/select/LoginOverture (Yahoo)
http://sem.smallbusiness.yahoo.com/searc
henginemarketing/
Good luck and don't forget to ask if you
ever need any help at all! Learn Marketing Success....
http://www.getcashadvertising.com
Each of the PPC companies out there
have software systems that automate
much of the process, though there is a bit
of a learning curve just to understand how
to use the software. Anyone can do it with
just a little effort and patience.
You'll have to learn:
How to set up campaignsHow to write and submit your adsHow to place bids, max bids and daily
budgetsHow you can do split testingand more...
So be sure that you have a couple hours of
quiet time before you go in and set up
your account! Be ready to dive in and
TAKE THE HANDS ON APPROACH TO
LEARN MARKETING SUCCESS. Most of
the systems will walk you through the set
up process, so even an inexperienced
individual can make it through without too
many problems.
Here are the two main PPC companies
that can help you fast track a PPC
campaign:
Google Adwords:
https://adwords.google.com/select/LoginOverture (Yahoo)
http://sem.smallbusiness.yahoo.com/searc
henginemarketing/
Good luck and don't forget to ask if you
ever need any help at all! Learn Marketing Success....
http://www.getcashadvertising.com
Friday, May 23, 2008
Work From Home To Learn Marketing Success
Work From Home, Work At Home, Home-
Based Business,Network Marketing, Multi-level Marketing,
MLM,Make Money, Best Home Business, Home
Business, etc.
Get creative with as many ways of
combining key words as you can and the
tools offered by the PPC companies will
help you generate more.
You can use some of the sample ads as
shown in the Classified section and create
successful campaigns. Just don't forget to
track and tweak as you go to help
increase your response (on anything you
do). Here are some more tips for writing
your ads:
Preparing your title and description.You may have only one chance to lure a
prospect to your Web site. Make your title
and description sufficiently captivating to
entice viewers to your site in preference to
other sites. You need to write your title and
description so that they really relate to the
keywords that you are bidding and are
relevant to your site. If your title and
description are impressive, prospects may
skip over your competition to visit your
site. Just do not hype too much in your
descriptions or searchers will pass you by.
Below are tips to help you write a good
title and description:
Solve a problem. Solve that problem quickly with benefits,
not features. Solve that problem for what appears to be
small or reasonable amount of money.
"FREE" is still an eye catcher. Make the viewer curious to learn more
with a call to action. Each PPC can differ on how many
characters they will allow in the title and in
the description, you will need to read
each PPC listing guidelines. Overture
allows a maximum of 40 characters in the
title, and maximum of 190 characters in
the description. It has been proven that
having your keyword in the title and
description will get up to 50% more click-
throughs. http://www.getcashadvertising.com
Based Business,Network Marketing, Multi-level Marketing,
MLM,Make Money, Best Home Business, Home
Business, etc.
Get creative with as many ways of
combining key words as you can and the
tools offered by the PPC companies will
help you generate more.
You can use some of the sample ads as
shown in the Classified section and create
successful campaigns. Just don't forget to
track and tweak as you go to help
increase your response (on anything you
do). Here are some more tips for writing
your ads:
Preparing your title and description.You may have only one chance to lure a
prospect to your Web site. Make your title
and description sufficiently captivating to
entice viewers to your site in preference to
other sites. You need to write your title and
description so that they really relate to the
keywords that you are bidding and are
relevant to your site. If your title and
description are impressive, prospects may
skip over your competition to visit your
site. Just do not hype too much in your
descriptions or searchers will pass you by.
Below are tips to help you write a good
title and description:
Solve a problem. Solve that problem quickly with benefits,
not features. Solve that problem for what appears to be
small or reasonable amount of money.
"FREE" is still an eye catcher. Make the viewer curious to learn more
with a call to action. Each PPC can differ on how many
characters they will allow in the title and in
the description, you will need to read
each PPC listing guidelines. Overture
allows a maximum of 40 characters in the
title, and maximum of 190 characters in
the description. It has been proven that
having your keyword in the title and
description will get up to 50% more click-
throughs. http://www.getcashadvertising.com
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