But should I care? Absolutely Two or three years ago there was a feeling that innovation online had failed to emerge from the doldrums of the dot-com boom and bust cycle and had hit something of a dead end but now innovation is arguably at its most frenetic level ever. Never underestimate the effect the internet can have on our lives and now all we need is a browser and a broadband connection and there's very little we can't do.
Isn't there a danger that mistakes will be repeated? We've been here before, haven't we? We've certainly, very famously, seen an internet boom before and history has shown us that bust follows boom but there is some bedrock here. Of course there are question marks over how YouTube will make money, for example - because great ideas and even popularity don't pay the bills - and the next stage for the investors will be monetising the excitement that surrounds web 2.0. Not every service which launches under that banner will survive but a great many will, probably though acquisition in a lot of cases.
This blog is just some of the insight and marketing points I have learned in my 25 plus years in the sales arena.